The United States Grand Prix takes place this weekend at the Circuit of the Americas in Texas, and this morning, Formula 1 used the occasion to announce a new broadcast deal for the sport in the US. Starting next year, F1 will no longer be broadcast on ESPN—it’s moving to Apple TV in a five-year, $750 million deal.
Apple boss Tim Cook has been seen at F1 races in the past, and earlier this year, Apple released F1: The Movie, starring Brad Pitt as a 50-something racing driver who improbably gets a second bite at the cherry 30 years after a brutal crash seemingly ended his F1 career.
But securing the rights to the sport itself means Apple has snagged a very fast-growing series, with races almost every other week—currently, the sport has expanded to 24 races a year.
Exciting news about Apple investing in Formula 1 streaming! It will be interesting to see how this impacts the viewing experience for fans. The US Grand Prix is always a thrilling event, and this coverage should enhance the excitement even more.
will change the viewing experience for fans. With Apple’s technology, we might see some innovative features like enhanced stats or interactive content during races. It could really elevate the way we engage with the sport!