Apple iPhone 17 Event: Exciting Smartphone Announcements Here!

Now that the Apple iPhone 17 event has come and gone, fans can look to the future with the new offerings from Apple, including three new iPhones.

One of the biggest smartphone and technology days of the year has ended, and in its wake, Apple fans have been left with a slew of information regarding their upcoming product lineup and the advancements beneath the chassis (the whole showcase can be watched on YouTube). The Apple iPhone 17 event was previously coined “Awe Dropping” before the event airing, and with new reveals on three new iPhone models, three new Apple Watch models, a price drop on the iPhone 16, and live AirPods 3 real-time translation (and a heart rate monitor in case consumers leave their Watch at home) to tie the entire product ecosystem together.

Introducing The Apple iPhone 17, The 17 Pro, The 17 Pro Max and iPhone Air

iPhone 17 Key Features

First off, Apple’s Vice President of Worldwide iPhone Product Marketing, Kaiann Drance said, “iPhone 17 is a fantastic choice for customers looking for the latest features and the confidence in knowing their iPhone is built to last,” regarding the latest entry into the iPhone ecosystem, and the new smartphone’s key features are listed below.

• Powered by the A19 Pro chip: The new powerhouse of the smartphone is a 3nm SoC with a 6-core CPU, and a 5-core GPU. Apple boasts that the new SoC lets iPhone 17 deliver 20 percent better performance than the 16 when it comes to GPU performance.
• With new Ceramic Shield 2 front and back, and a titanium frame, the 17 (and the other three phones in the lineup) can withstand more of a beating.
• Big camera upgrades include a 48MP dual fusion setup, a 12MP 2x telephoto, and a 48MP fusion ultrawide camera.
• The base model comes in five different colorways: Lavender, Mist Blue, Black, White and Sage with 256GB and 512GB storage capacities tailored for the user.
• It will have 8 hours longer battery life during video playback than its predecessor.
• The iPhone 17 will have up to 3,000 nits of brightness.
• Supports ProMotion with a fast 120Hz refresh rate.
• Lastly, battery life also gets an uptick with 8 extra hours of video playback compared to the last generation. The iPhone 17 reaches a 50 percent charge in just 20 minutes.

iPhone 17 Pro & Pro Max Upgraded Specifications

On the upgraded side, the iPhone 17 Pro includes many of the things that are upgraded from the iPhone 17, but includes even bigger camera upgrades worthy of the Pro moniker. For the first time, all three rear cameras are 48MP. The telephoto lens packs a larger sensor, and the front-facing Center Stage ‘selfie’ camera jumps to 18MP. This smartphone is powered by the A19 Pro chip, which Apple boasts delivers 40 percent better performance than the 16 Pro. The 6-core CPU is promoted as “the fastest CPU in any smartphone.”

Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak, says the “17 Pro is by far the most powerful iPhone we’ve ever made, with a stunning new design rebuilt from the inside out to maximize performance and deliver an enormous leap in battery life.” The Pro is shipping in Silver, Cosmic Orange and Deep Blue. Out of the entire phone lineup, fans have had the hardest time adjusting to the overall design of the Pro, and have said as such on forum sites like Reddit.

The new design creates space for a larger battery, and with the efficiency of the A19 Pro chipset and power management of iOS 26, iPhone 17 Pro Max offers the best battery life ever in an iPhone. Both models can charge to 50 percent capacity in 20 minutes with an optional high-wattage USB-C power adapter (like Apple’s new 40W Dynamic Power Adapter with 60W Max).

The iPhone Air Takes Flight

Being pedalled as the “thinnest iPhone ever,” but with pro performance. Like the rest of the lineup, iPhone Air is protected by Ceramic Shield 2 to prevent injury, and it features a 120Hz 6.5″ Super Retina display. Somehow, the 5.6mm thin frame is equipped with the powerhouse A19 Pro chipset. Not skimping on camera integrity, the Air comes with a strong 48MP Fusion Main camera (that enables the usage equivalent of four lenses), and a 18MP Center Stage front camera to ensure selfies are detail focused.

Apple’s Senior Vice President of Hardware Engineering, John Ternus, says “The all-new iPhone Air is so powerful, yet impossibly thin and light, that you really have to hold it to believe it’s real. This huge leap in design and engineering is only made possible through Apple innovation, especially Apple silicon,” stating using the iPhone air “feels like you’re holding the future.”

Apple promises with the new Adaptive Power Mode in iOS 26, the iPhone Air can get to know a user’s typical battery consumption and anticipates when they might run low, which can give it an “all-day battery.” Just after announcing the iPhone Air, Apple unveiled an iPhone Air MagSafe Battery, sporting a thin and light design that seamlessly attaches to the back of the device. While the Air is promoted as having all-day battery life, Apple boasts with the MagSafe Battery, the iPhone Air can deliver up to 40 hours of video playback when used together.

iPhone Air will be available in space black, cloud white, light gold, and sky blue, starting with 256GB storage, as well as 512GB and 1TB options, so consumers can tailor their new smartphone to their preferences.

Aside from the new iPhone 17 offerings, Apple has also unveiled AirPods Pro 3. The AirPods Pro 3 will have better bass than before, thanks to airflow tech that precisely carries sound into the ear, helping deliver an exceptional spatial listening experience. Apple claims the new headphones have 4x the noise cancelling performance of the AirPods Pro 2, further claiming it has the best noise cancelling of any in-ear headphone. The biggest announcement is Apple’s new functionality for AirPods Pro 3 (advancing on the previous hearing aid support the AirPod Pro 2 has) with Apple Intelligence. AirPods Pro 3 will have live translation.

What’s The Price Of The iPhone 17 and When Can You Get One?

As the event concluded, one question is left remaining: how much will all of this cost? Aside from the iPhone 17 lineup and AirPods Pro 3, Apple has revealed what fans can expect in regards to pricing on the newly announced devices and it can be seen below alongside the product’s release date on September 19.

• Customers can pre-order AirPods Pro 3 now, and AirPods Pro 3 start at $249 (U.S.)
• The base iPhone 17 model starts at $799 (U.S.), and pre-orders open on September 12.
• iPhone 17 Pro and Pro Max will start at $1099 and $1199 (U.S.) respectively, and pre-orders will open on September 12.
• The iPhone Air starts at $999 (U.S.) and pre-orders also open for the device on September 12. Notably, the MagSafe Battery for iPhone Air is already buyable from Apple’s website, and it will run users $99 (it can be used for other models aside from Air).

That wraps up all of the smartphone announcements from the Apple iPhone 17 event. Fans looking for more information or looking for where to pre-order any of the devices when they open on September 12, can head to the Apple website.