Amazon has a slop problem and this extension cleans it up

I’ve heard the term slop bandied around more times than I’d like recently, but today was the first time I’d heard it in the context of Amazon shopping. Meet Knockoff Shopping, the Chrome extension that de-slops your Amazon search results.

What does this mean? Well, if you’ve used the site at all recently to look for basic items, whether it be clothes, phone cases, or such, you’ll notice that many reputable brands are now buried in a sea of items with capitalized letters. Items that appear to be coming from Temu or AliExpress.

Often, you’ll be looking for something like a hairdryer, perhaps, and find an identical model listed under 3 different brand names, all trying their damnest to look like Dyson. Should I buy DRYSON, BLOWY, or the SKIBIDI RIZZ hairdryer? It’s hard to decide.

Well, someone has had the gumption to create a Chrome Extension to solve this problem; it promises to filter “trademark-squat pseudo-brands (the SZHLUXes and HORUSDYs) out of your search results, so what’s left are brands with a reputation to lose.”

You can simply head to knockoff.shopping to get the extension and try it for yourself, but here are some more tips on getting it to work for you.

Using Knockoff

I’ve had issues with these “knockoff” brands myself recently while shopping for an ultrasonic cleaner for my son’s retainer. We’ve now ordered two seemingly identical models under different brand names, and both have given up the ghost after a week.

Third time lucky, right? Well, I’m going to use the tool to help me narrow down my search this time. As you can see in the screenshot above, when I search for the item, my results are flooded with similar-looking items from different pseudo-brands that feel the need to shout their names at me. COSLUS! HYCHIKA! SEANCHEER! BUY US!

Following my installation of the tool, I can fiddle with the options before I go on my search to add brands that I don’t want to be filtered, so ANKER and UGREEN, for example, are reputable electronic brands I trust; I don’t want those filtered.

Now, upon running the search again, you can either have the tool ‘dim’ the dodgy results so you can still see them and make changes, or have it hide them completely. For now, I’ve set mine to dim results so I can start to teach it what I do and don’t want to see.

Here I have selected to block this brand permanently. On the other hand, if I see brands I trust, I can tell the tool to add them to the Allow list for me.

Creator Josh Pigford has already mentioned on his X account some brands that may be inadvertently filtered out. I don’t recognize many of these, but BIODANCE and LANIEGE are at least reputable Korean skincare brands, and I would add them to my filter.

The tool has now helped me select a third, and hopefully more reliable, cleaner for my son’s retainer. It also helped me see more clearly that many of the ‘dimmed’ brands were around the same price, so I paid a little more for something potentially longer lasting.

I’ve only just started using the tool myself, afterall it’s only been a day! But others are already reporting great success with it and I hope to have even better results as I tweak what I do and don’t want to see. The extension is currently only available on Google Chrome, but it’s coming to Safari and Firefox soon. No word on Microsoft Edge (yet).

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