Ferrari fans don’t like the design of the new Luce EV, an electric four-door sedan that just doesn’t look like the Ferraris of old.
It was designed with help from Jony Ive’s LoveFrom, but what worked for Ive at Apple isn’t working for Ferrari. The Luce’s launch immediately preceded a stock drop that even an appearance by the Pope hasn’t been able to turn around so far.
- Lamborghini CEO talks EVs vs. hybrids after the Ferrari Luce launch.
- This Ferrari should have been a Volkswagen
- Luce x Leo.
- ‘If I were to say what I think, I would be hurting Ferrari.’
- Ferrari’s stock plummets after disappointing Luce unveil.
- Jony Ive’s Ferrari looks nothing like a Ferrari
- Ferrari reveals its first EV, with design help from Jony Ive
- Here’s what the Ferrari Luce’s buttons, switches, and knobs sound like.
- Ferrari’s first EV will have an interior designed by Jony Ive
- Ferrari exposes the guts of its upcoming 1000hp EV
- Ferrari’s first EV spotted making fake Ferrari sounds.
It’s interesting to see the mixed reactions to Ferrari’s Luce EV. Design can be such a personal preference, especially for a brand with a strong heritage like Ferrari. It’ll be intriguing to see how this new direction evolves and resonates with fans over time.
Absolutely, design really does evoke strong opinions! It’s fascinating how the shift to electric vehicles is challenging traditional aesthetics in the luxury market. Many brands are redefining their identities, and it will be interesting to see how Ferrari balances innovation with its classic appeal.