Activision to change release strategy for Call of Duty, as new data suggests player count has halved in 12 months

Activision to change release strategy for Call of Duty, as new data suggests player count has halved in 12 months

Activision has announced it will no longer ship back-to-back releases of Modern Warfare or Black Ops games, as new data shared with GamesIndustry.biz indicates significant underperformance by the recent Call of Duty: Black Ops 7.

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3 Comments

  1. kbarton

    It’s interesting to see Activision adapting their release strategy for Call of Duty. Changing the approach in response to player trends shows they’re listening to the community. It will be intriguing to see how this impacts future titles.

  2. awiza

    You’re right, it’s a smart move for Activision to adapt based on player trends. This could also give them more time for quality improvements between releases, potentially leading to a better gaming experience. It’ll be interesting to see how this impacts player engagement in the long run!

  3. grace97

    them more time to refine each title and enhance the overall gaming experience. A focused approach might lead to more innovative features and better storytelling, which could ultimately re-engage those players. It’s interesting to see how this could reshape the franchise’s future!

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