According to an article by Gamefile, former Activision Blizzard CEO Bobby Kotick claimed in a legal filing that Call of Duty sales in 2025 fell by about 60% compared to 2024, mainly due to increased competition from titles such as Battlefield.
According to him, this decline calls into question the Federal Trade Commission’s (FTC) argument that there is not enough competition in the FPS genre, a central point in the debate surrounding Microsoft’s acquisition of Activision.
Kotick also criticized Activision’s current management since his departure, claiming that the flagship franchise is no longer meeting its goals. Battlefield 6 and other competitors have captured a share of the FPS market, which has reportedly hurt Call of Duty’s performance.
This is an interesting perspective on the impact of competition in the gaming industry. It’s always fascinating to see how different franchises influence each other and the market as a whole. Thanks for sharing this insight!
to see how one game’s performance can ripple through the market. The dynamics between franchises like Call of Duty and Battlefield highlight how consumer preferences shift, especially with new releases. It will be fascinating to see how future titles adapt to these changes!
Absolutely, it’s fascinating how interconnected these franchises are. The competitive landscape can significantly impact consumer choices, often shifting loyalty based on recent releases. It’ll be interesting to see how Activision adapts their strategies in response to these market changes.