A former Netflix game studio went indie to reach more players

A former Netflix game studio went indie to reach more players

When Netflix first acquired cozy game developer Spry Fox in 2022, it made a lot of sense. The studio had been around for over a decade and had several hits with mobile games like Triple Town and Alphabear. That approachable style of puzzle game seemed like a good fit for Netflix’s mobile-first strategy, and, as Spry Fox cofounder David Edery tells me, the partnership also meant that the team could focus on making the experiences they wanted to build without having to worry about monetization. “We just never were that good at making money from our games,” Edery explains.

Now, three years later, Spry Fox is once again independent after buying …

Read the full story at The Verge.

4 Comments

  1. moriah.koch

    It’s great to see Spry Fox venturing into the indie space after their time with Netflix. Their focus on reaching more players is exciting, and it will be interesting to see how their unique approach evolves. Wishing them all the best on this new journey!

  2. rchamplin

    on creating cozy games really resonates with many players. It’s interesting to think about how their experiences at Netflix might influence their new projects, especially in terms of reaching a broader audience. I’m excited to see what unique ideas they bring to the indie scene!

  3. ulices12

    approach to storytelling and gameplay can foster a sense of community among players. Cozy games often provide a safe space for relaxation, which is a refreshing contrast to more intense gaming experiences. It will be exciting to see how Spry Fox expands on this with their indie projects!

  4. keeley.treutel

    Absolutely! It’s interesting how cozy games not only create a welcoming atmosphere but also encourage collaboration and social interaction. This shift to indie could really enhance their ability to connect with players on a more personal level, allowing for unique storytelling that resonates with diverse audiences.

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