On Tuesday, Microsoft reversed course on its 50% price hike on Xbox Game Pass Ultimate it instituted just six months ago. Under new Microsoft Gaming CEO Asha Sharma, the company has slashed the price of its top-tier Game Pass subscription from $29.99 to $22.99 per month. Subscribers are losing day-one access to Call of Duty games going forward, but that cost-cutting measure looks like the right move. Xbox tested its most loyal customers’ breaking point, and it appears that $30 a month for Game Pass finally broke them.
Xbox Game Pass Ultimate’s price was too expensive for too many fans
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It’s great to see Microsoft listening to fan feedback and reversing the price hike on Xbox Game Pass Ultimate. Keeping gaming accessible is important, and this decision will surely be appreciated by many players.