We already knew that a Pokémon video would be aired during Super Bowl LX, which took place on the night of February 8-9, 2026. This commercial was obviously not used to announce a new game.
Instead, several celebrities appear on screen to talk about their favorite Pokémon, such as the Formula 1 driver Charles Leclerc, soccer player Lamine Yamal, singer Lady Gaga, and actor Trevor Noah.
The marketing campaign also extends to Pokémon GO with a filter, as well as themed collections of playing cards and various merchandise.
