Sony acquires anime production company Egg Firm, expanding industry dominance

Sony’s foothold in anime deepens as animation production company Egg Firm announces that it is now a wholly owned subsidiary of Aniplex, owned by Sony Music Entertainment Japan. Egg Firm is known for its involvement in Kawahara Reki’s projects, including the Sword Art Online and Accel World franchises, and for producing the anime Mushoku Tensei: Jobless Reincarnation.