In light of Anthem’s recent shutdown, the topic of games going away for good is once again a hot-button issue. Below, we examine this reality in a feature originally published in July 2025.
In a July 2025 shareholders meeting, Ubisoft CEO Yves Guillemot made a salient yet obvious point about online video games: “You provide a service, but nothing is written in stone, and at some point, the service may be discontinued. Nothing is eternal.” He added: “Support for all games cannot last forever.”
This was in response to “Stop Killing Games,” a consumer movement that rallies against purported “planned obsolescence” of online video games from publishers. Sparked by the shutdown of Ubisoft’s The Crew, the movement has gained traction in the past year through petitions directly to European governments.
