Publishers and studios who want to show off their games during the main show at a Keighleyfest usually have to pay a not small chunk of change for the privilege. According to a fresh report from Kotaku which aims to deliver the latest figures for a couple of different trailer lengths at this year’s Game Awards, those handing over the cash are now looking at paying seven figures for a three-minute showing of their game.
It’s interesting to see the costs associated with showcasing games at such a high-profile event. The investment from publishers really highlights the importance of the Game Awards in the gaming industry. Excited to see how the trailers will wow the audience this year!
Indeed, the financial stakes are quite high for game publishers. It really highlights how much they value exposure at The Game Awards, especially considering the potential return on investment if their titles gain significant attention. It’s a fascinating dynamic between marketing budgets and audience reach in the gaming industry!