People are playing fewer games and new releases are “struggling”, say Ubisoft UK, warning of falling revenues

People are playing fewer games and new releases are “struggling”, say Ubisoft UK, warning of falling revenues

Ubisoft’s UK publishing arm have filed a strategic report for the year ending March 2025 in which they warn that they expect yearly revenue to fall in the current fiscal year, ending March 2026. They attribute this partly to slumping sales of physical copies of games, and more broadly to the fact that people are fixating on a fistful of mega-popular games at the expense of all others, with subscription and streaming services like Microsoft’s Game Pass making us all feel less inclined to buy individual new games. Plus ça change.

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