It appears that Krafton Inc., the South Korean publisher behind the battle royale shooter PlayerUnknown’s Battlegrounds, has ambitious plans in the AI space, with a massive investment of 100 billion KRW (approximately $70 million) aimed at becoming an “AI-first” company.
According to an October 23 press release on the company’s official website (via machine translation), CEO Kim Changhan shared Krafton’s mid- to long-term vision for a complete reorganization and transformation of every aspect of the company’s operations–from workflow to internal communications to management.
The plan is to automate Krafton’s work around Agentic AI and fully implement AI-centered management systems. This should allow its employees to focus on creative activities and complex problems rather than, presumably, being hindered by menial tasks.
