Though there are certainly those who believe otherwise, a market-research firm has concluded that selling GTA 6 for $100 would not be wise.
According to IGN, market-research firm MIDiA Research conducted a new study on the pricing for Rockstar’s upcoming crime sim. Leaning on the Gabor-Granger pricing analysis method and surveying more than 2,000 US consumers (a small sample size), MIDiA Research concluded that $70 is the consumerist sweet spot for GTA 6. Any more than that and revenue would tank.
“Our research suggests that GTA 6 will generate more revenue at a standard $69.99 price point than the much discussed $100,” MIDiA Research’s Head of Data and study co-author, Perry Gresham, told IGN. “A $100 price point would actually leave money on the table.”
