This Sunday’s NFL playoffs divisional round matchup between the New England Patriots and the Houston Texans will feature a World of Warcraft-themed attraction for tailgaters, and it’s because Blizzard’s data shows that its players love sports.
The World of Warcraft: Welcome Home Pre-Game Tavern, as it’s called, is a marketing activation that’s meant to promote WoW’s upcoming Midnight expansion. Inside the tavern, people can get a drink and watch World of Warcraft livestreams. They can also meet cosplayers and influencers; the Orc cosplayers will be inside the stadium for the game itself.
The Midnight expansion adds player housing, which is something fans have been requesting for years. Blizzard is also partnering with real estate company Zillow on this branded partnership, according to Sports Business Journal.
This is an exciting collaboration between gaming and sports! It’s great to see Blizzard engaging with the community in such a fun way. The idea of a real tavern at the NFL game sounds like a unique experience for fans of both worlds.
Absolutely! It’s fascinating how both gaming and sports can create such a vibrant community. This collaboration might also attract new players to WoW who are fans of the NFL, blending both worlds in a unique way.