Why doesn’t The Game Awards have a nickname like the Oscars?

Major awards shows are rarely referred to by their official names. Most people know the Academy Awards simply as the “Oscars.” The Antoinette Perry Awards for Excellence in Broadway Theater are, luckily for theatre critics, the “Tonys.” Even the Emmy Awards get shortened to “Emmys.” But for more than a decade now, The Game Awards has been known only as… The Game Awards. When will “gaming’s biggest night” earn its colloquialism?