China is now one of the largest PC gaming markets globally, with recent Steam data indicating that 33.7% of users set Simplified Chinese as their primary language (just behind English at 33.5%).
What devs need to succeed in the Chinese games market
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This is a great overview of the opportunities in the Chinese gaming market! It’s fascinating to see how rapidly it has grown and the potential it holds for developers. Looking forward to more insights on what strategies can lead to success there!