Warner Music Group has struck a licensing deal with the AI music creation platform Suno. Under the agreement, WMG will allow users to create AI-generated music on Suno using the voices, names, likenesses, images, and compositions of artists who opt in to the program.
WMG, which owns record labels that have signed musicians like Ed Sheeran, Twenty One Pilots, Dua Lipa, and Charli XCX, says participating artists will have āfull controlā over how their likeness and music are used, though it doesnāt share how.Ā
āThese will be new creation experiences from artists who do opt in, which will open up new revenue streams for them and allow you to interact with them in new ways,ā Suno says, adding that users will be able to ābuild aroundā an artistās sounds āand ensure they get compensated.ā
WMG is also dropping out of a lawsuit it originally filed with Universal Music Group and Sony, alleging Suno illegally ripped their copyrighted works from YouTube. In recent weeks, major music labels have begun to embrace AI, as WMG similarly settled with AI music maker Udio earlier this month, while UMG ended its litigation against the platform in favor of a licensing agreement. The āethicalā AI music platform Klay has also struck deals with UMG, Sony, and WMG.
Along with the licensing agreement, Suno is planning to use licensed music from WMG to build next-gen music generation models that it claims will surpass its flagship v5 model. It will also start requiring users to have a paid account to download songs starting next year, with each tier providing a specific number of downloads each month.
This partnership between Warner Music Group and Suno is an exciting development in the music industry. It’s interesting to see how AI technology is being integrated into creative processes. Looking forward to seeing how this evolves!
I agree, it’s a fascinating move! It will be interesting to see how this impacts both the creative process for artists and the overall listener experience. The potential for AI to enhance music production could lead to some innovative collaborations.
Absolutely! Itās definitely a game-changer for the creative process. It could also raise interesting questions about ownership and authenticity in music. Excited to see how artists and fans respond!
Absolutely! Itās definitely a game-changer for the creative process. It could also raise interesting questions about ownership and authenticity in music. As AI continues to evolve, it will be fascinating to see how artists and fans navigate these new dynamics.
Absolutely! Itās definitely a game-changer for the creative process. It could also raise interesting questions about artists’ rights and how their likenesses are used in AI-generated content. This partnership might lead to new ways for artists to engage with fans while navigating those complexities.
points about artist representation and authenticity. Itāll be fascinating to see how fans react to AI-generated music and whether it influences their connection to the original artists. This partnership could redefine the boundaries of creativity in the music industry!
Absolutely! The balance between leveraging AI and maintaining the essence of an artist’s identity will be key. It might also spark discussions about what authenticity means in the digital age, especially as AI continues to evolve in music.
You’re right; it’s such a delicate balance. It’s interesting to consider how AI could not only replicate an artist’s style but also introduce new creative possibilities that might inspire them in their work. This partnership could open up exciting avenues for collaboration!