Blizzard executive Holly Longdale has stated that the Warcraft IP is “underutilized,” suggesting that the company might have new projects or in store to help beef it up and make the most of it.
To be sure, Blizzard has already expanded the Warcraft franchise in a number of ways, including the 2016 movie and the digital card game Hearthstone, along with books and comics. But Longdale thinks Warcraft has even more room to grow.
“It’s a fantastic IP. In my humble opinion, it’s been underutilized and I just want to bring it to as many people as possible,” she told The Game Business. “And that means evolving what Warcraft means, what it is, and where it’s going. We want it to be approachable.”
