‘There’s Been a Big Shift in Gaming And We All Know It’: After Three Decades of LEGO Video Games, The World’s Biggest Toy Company Reveals How It’s Staying Relevant Amid Seismic Changes in Play

‘There’s Been a Big Shift in Gaming And We All Know It’: After Three Decades of LEGO Video Games, The World’s Biggest Toy Company Reveals How It’s Staying Relevant Amid Seismic Changes in Play

“Gamers are very fundamentally different.”

30 years ago, LEGO made its tentative first step beyond physical toys with the launch of Fun to Build, a Japanese-only game for the largely forgotten Sega Pico console. Three decades later, the mighty LEGO brand’s video game ambitions are now a diverse empire all of its own, a set …

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