“Gamers are very fundamentally different.”
30 years ago, LEGO made its tentative first step beyond physical toys with the launch of Fun to Build, a Japanese-only game for the largely forgotten Sega Pico console. Three decades later, the mighty LEGO brand’s video game ambitions are now a diverse empire all of its own, a set …
This is an interesting take on how LEGO has evolved in the gaming landscape. It’s impressive to see how they adapt to the changing preferences of gamers while staying true to their roots. Excited to see what innovations they will bring next!