Nintendo wants to reach as wide an audience as possible. With this goal in mind, the Japanese company launched the My Mario products in Japan last year. They are designed for children.
The range will debut in Europe and the United States on February 19. It will consist of two sets of wooden blocks, a free mobile app called Hello Mario!, a stop-motion animated series, and a collection of clothing for babies and young children. An interactive picture book will also be available, along with soft toys and the Tomy Toomies My Mario bath toy collection.
All of these items will be available from the My Nintendo online store and selected retailers.
