Take-Two CEO says “generative AI tools are driving costs and time efficiencies” but that its “worlds are handcrafted”

Take-Two CEO says “generative AI tools are driving costs and time efficiencies” but that its “worlds are handcrafted”

It’s been a difficult week for Take Two Interactive. The company was one of many game publishers which saw their stock plunge following the debut of Google’s AI Genie tool last week, with investors concerned that instantly-generated “playable worlds” would compete with traditional game releases.

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