Sword Art Online director calls out the issue with anime global expansion

Anime is enjoying a great moment both inside and outside Japan. This year’s winter season features so many good shows it’s difficult to find time to watch them all, whileDemon Slayer: Infinity Castle and Chainsaw Man – The Movie: Reze Arcoutperformed Hollywood tentpole productions like Superman in movie theaters. Anime is experiencing a global boom, which could push producers to look at overseas audiences as their main source of revenue. However, producing their work with non-Japanese audiences in mind may be a mistake, according to many titans of the industry. And I agree with them.