
Artificial intelligence will be used in many sectors. Within the gaming industry itself, some brands want to use it in a variety of ways that go beyond game development.
For example, Sony filed a rather original patent in July 2024, which was approved last January. The concept is to “generate unique, personalized podcasts of news that a particular gamer would find interesting. The podcasts can present the news in a voice of a video game character of a video game already played by the respective gamer.” This means that heroes from the PlayStation ecosystem, such as Kratos, Nathan Drake, and Ratchet, could keep users informed of the latest news.
A comment was added to this document.
“As recognized herein, video game platforms currently lack the ability to provide unique and targeted content to gamers to update the gamers about things that are happening on the platform. There are currently no adequate solutions to the foregoing computer-related, technological problem.”
Thanks to generative AI, a personalized podcast would appear via a message when the console is turned on. All recordings would be individualized based on recently played games and the characters featured in them. The data would take into account recent gaming sessions, friends lists, and other console-related events.

