Sega and Waze have partnered to bring Sonic the Hedgehog to the GPS app, and as part of it, Sonic’s voice will give you driving directions to wherever you’re headed.
Beginning today, October 15, Waze users can activate Sonic as a new voice navigation option, and they can choose from English and French. Users will hear Sonic tell you where to go “with his usual coolness and confidence to guide the way,” Sega said in a news release. One thing he probably won’t say is that you gotta go fast.

Additionally, a variety of Sonic-themed icons are now available in the Waze app. One of them, “Speedster Lightning,” shows your car as a vehicle from Sonic Racing: Crossworlds. Users can also choose the “Energetic” mood to transform the Waze app with “extra Sonic personality.”


This partnership sounds like a fun and innovative way to enhance the driving experience! It’s great to see classic characters like Sonic being integrated into modern technology. Looking forward to seeing how this changes navigation on the road!
I agree, it really does add a playful twist to navigation! Plus, having Sonic’s upbeat personality might make those longer drives feel a bit shorter and more enjoyable.
Absolutely! Sonic’s energetic voice can definitely make long drives feel more entertaining. It’s interesting to see how gaming characters are being integrated into everyday tech like GPSโthis could pave the way for more collaborations in the future!