Not only does it undermine decades of lore and world-building, but player identity is how you reach your audience when they’re not gaming. WoW’s iconic faction split is under threat, and that’s a bad thing, actually.


Not only does it undermine decades of lore and world-building, but player identity is how you reach your audience when they’re not gaming. WoW’s iconic faction split is under threat, and that’s a bad thing, actually.