Sega Admits Acquisition of Angry Birds Maker Rovio Hasn’t Worked as Planned, Blames ‘Rapidly Changing’ and Competitive Mobile Market

Sega Admits Acquisition of Angry Birds Maker Rovio Hasn’t Worked as Planned, Blames ‘Rapidly Changing’ and Competitive Mobile Market

“Competition for customers intensifying.”

Sega has written off $200 million of its $776 million acquisition of Angry Birds maker, Rovio, stating the “profitability of [the mobile] business had fallen below the initial forecast” — corporate speak for, ‘this hasn’t made us as much money as we thought it would.’

Sega confirmed back in April …

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