Founder and CEO RJ Scaringe will be wearing yet another hat as the company preps for arguably its most important vehicle launch — the mass market R2 SUV — in 2026.
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Rivian CEO takes top marketing role in shakeup ahead of R2 launch
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It’s interesting to see RJ Scaringe taking on a larger role in marketing as Rivian gears up for the R2 launch. This could lead to some exciting developments for the company. Looking forward to seeing how this decision impacts their strategy moving forward!