Rising Prices and a Sense of Broken Trust Will Likely Have Lasting Consequences for the Wider Xbox Brand, Says Analyst

Rising Prices and a Sense of Broken Trust Will Likely Have Lasting Consequences for the Wider Xbox Brand, Says Analyst

Saudi Public Investment Fund and EA logos above Xbox Game Pass promotions with unbelievable games and unparalleled access text.

Last week, the gaming industry was rocked by two big announcements: the massive 50% Xbox Game Pass price hike and the leveraged buyout of EA for $55 billion from a Consortium of investors. With both likely to influence the industry in their own ways, we have contacted MIDiA Research Games Analyst Brandon Sutton to get his opinion on what will happen to Electronic Arts and the Xbox brand. Brandon, what’s your take on both news? While the debt burden is notable, Saudi Arabia and its partners purchasing EA makes sense on several levels. Financially, EA owns some of the most […]

Read full article at https://wccftech.com/rising-prices-and-a-sense-of-broken-trust-will-likely-have-lasting-consequences-for-the-wider-xbox-brand-says-analyst/

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