The increasing demand for AI among tech companies is one of the reasons why the global shortage of memory chips remains an ongoing issue. And while it’s expected to adversely affect the production of smartphones, Samsung Electronics co-CEO T M Roh has warned that TVs and home appliances may also be hit by shortages and increased prices.
“As this situation is unprecedented, no company is immune to its impact,” said Roh via Reuters. According to the report, Roh noted that TVs and home appliances will also feel the pinch from the shortages and he didn’t rule out price hikes to compensate for them. Samsung is the biggest manufacturer of TVs in the world, and Roh said it the impact of the RAM shortages will be “inevitable.”
The rise in consumer-electronic prices would also throw a large wrench in Microsoft’s ongoing “This Is an Xbox” strategy, as smart TVs, including those made by Samsung, are among the growing list of platforms capable of playing Game Pass titles.
