Pokémon’s 30th anniversary merch has fans in multi-hour queues

The Pokémon Company just held an event in Japan detailing how it will celebrate the franchise’s 30th anniversary this month, and boy, is Pikachu’s steward pulling out all the stops. There are all sorts of brand tie-ins, from ramen to pastries, that will be region-specific goodies. But the news that has Pokémon fans in a chokehold has to be the first-generation throwback merch. As of this writing, and despite no announcement of a Western release for the 30th anniversary Pokémon goods, simply visiting the Pokémon Center’s website will place you in a multi-hour queue.