It could have been so different. Sony has a longstanding, deep relationship with Rockstar Games, and the GTA and PlayStation brands are closely bound together in the public imagination. It would be reasonable to assume Sony and Rockstar have a marketing partnership planned for GTA 6, console bundles included. With no PC version planned at launch and Microsoft virtually giving up on its current generation of consoles, GTA 6 could be the closest thing to a Rockstar exclusive that PlayStation has seen in 20 years. It will be a massive, massive moment for PS5 that will see a big sales spike for the console as all the refuseniks still clinging to their PS4s finally upgrade β as well as a blitz of publicity, and a technical and creative inflection point for the console generation.
