Playnance has made its first public appearance, revealing that it has been operating a large-scale Web2-to-Web3 ecosystem for several years without prior public disclosure.
Founded in 2020, the company positions itself as a Web3 infrastructure and consumer platform provider focused on onboarding mainstream Web2 users into on-chain environments. Rather than announcing its vision early, Playnance remained largely out of the spotlight while developing and running live products at scale.
According to the company, its core technology functions as a Web2-to-Web3 gaming infrastructure layer that integrates with more than 30 game studios. This infrastructure enables the conversion of thousands of games into fully on-chain experiences, with gameplay actions executed and recorded directly on-chain.
Playnance says its platforms are designed to shield users from blockchain complexity. Users sign up and log in through familiar Web2-style interfaces, while blockchain operations run in the background. The company reports that its live ecosystem currently processes approximately 1.5 million on-chain transactions per day and serves more than 10,000 daily active users.
A majority of those users, Playnance states, originate from traditional Web2 environments and onboard without using crypto-native tools such as external wallets or manual key management. The company presents this as evidence of sustained on-chain activity driven by non-crypto-native audiences.
The firm operates multiple consumer-facing platforms, including PlayW3 and Up vs Down, all running on shared on-chain infrastructure and wallet systems. This setup allows users to move between products without repeating onboarding steps, while remaining non-custodial, with all activity executed and recorded on-chain.
Alongside its platform disclosures, Playnance noted that the G Coin ecosystem is currently in pre-sale mode through its official website.
“Our focus was on building systems that people could use without needing to understand blockchain mechanics,” said Pini Peter, CEO of Playnance. “We prioritized live operation and user behavior over public announcements, and this is the first time we are formally introducing the company after reaching scale.”
Playnance’s emergence comes as the blockchain industry increasingly shifts toward consumer-oriented applications aimed at mainstream adoption. The company says it plans to expand its ecosystem based on observed user behavior and real-world platform performance, rather than speculative adoption assumptions.
