Pikachu at the Museum Pokémon card might be super effective against resellers

To mark the arrival of the coolest pocket monster book ever, The Pokémon Company is teaming up with London’s Natural History Museum for a pop-up shop that will hawk a variety of exclusive items. Fans can expect products like stationary, plushes, and artwork inspired by the Natural History museum available for purchase. For collectors, the big-ticket item here is the limited-edition Pikachu card that will be handed out as a gift with purchase at the pop-up. The shop will be available on-site and online from Jan. 26 to April 19.