Phil Spencer says next-gen Xbox is first-party — the Xbox Ally hints at what’s next

Phil Spencer has confirmed that Microsoft is developing the next Xbox console, describing it as a first-party device and hinting that it builds on the Xbox Ally’s cross-platform vision. As Xbox faces mounting pressure to hit ambitious profit targets and redefine what “next-gen” means, the company’s future hardware could blend console power with PC flexibility in a pivotal moment for the brand.