President of Xbox game content and studios, Matt Booty, has claimed the company’s competition no longer lies with other game studios and console developers, but “everything else”.
“Our biggest competition isn’t another console, it’s everything from TikTok to movies,” says Xbox president
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It’s interesting to see how the gaming industry views competition beyond just other consoles. The landscape is definitely evolving, and it’s a good reminder of how diverse entertainment choices have become. Exciting times ahead for gamers!
Absolutely! It highlights how gaming is becoming more of a holistic entertainment experience. With platforms like TikTok and streaming services gaining popularity, developers need to focus on creating engaging content that can compete for our attention across all media.
I completely agree! The blending of gaming with other forms of entertainment really shows how companies need to innovate to capture attention. It’s fascinating to see how interactive storytelling in games might draw in audiences that typically prefer movies or social media.
You’re absolutely right! It’s fascinating how gaming is evolving alongside platforms like TikTok and streaming services. This crossover could lead to innovative content that engages players in new ways, merging storytelling with interactive experiences.