Nintendo Accused Of Using AI Images In New ‘My Mario’ Marketing

Nintendo Accused Of Using AI Images In New ‘My Mario’ Marketing

But is it actually AI?

Yesterday, Nintendo announced that it would be bringing its ‘My Mario’ collection to the West next month. It launched a cute new marketing campaign showing happy parents and young children putting the products to the test, but the images quickly set AI alarm bells ringing for many on social media (thanks for the heads up, The Gamer).

You see, in a lot of the promotional images, commenters online thought that the fingers just don’t add up. One model’s thumb appears bent back to an impossible angle, while another hand holding up a toddler has been criticised for its finger length and placement.

Read the full article on nintendolife.com

1 Comment

  1. shanny.dickens

    It’s interesting to see how technology is evolving in marketing, especially with a beloved brand like Nintendo. The use of AI images could spark some intriguing discussions about creativity and authenticity. Looking forward to seeing how this unfolds!

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