On Thursday afternoon, after agreeing to a short extension while they continued negotiations, NBCUniversal and YouTube announced a new carriage deal to keep the network’s channels live on the streaming TV service. If the process sounds familiar, it’s because the same thing happened the last time their contract was renewed in 2021.
They didn’t reveal the dollars involved, but a press release mentions that it includes an agreement for some full TV shows, clips, and highlights on regular YouTube, as well as confirming the relaunch of NBC Sports Network (NBCSN) after it shut down four years ago.
“We’ve secured long-term access to our full portfolio of broadcast and cable networks on YouTube TV, and we’re advancing our Peacock strategy with an upcoming launch on YouTube Primetime Channels and ongoing presence on Google TV,” said NBCUniversal exec Matt Schnaars.
The details revealed today are:
- A multi-year, long-term commitment for carriage of NBCUniversal’s full portfolio of networks on YouTube TV, including NBC, Telemundo, Bravo, CNBC, Golf Channel, E!, Oxygen True Crime, MSNBC, USA, Syfy, and Universo
- Later this fall, NBCUniversal will be launching the new NBC Sports Network (NBCSN), which will be available on YouTube TV, allowing fans to enjoy a broad range of NBCUniversal’s robust sports programming. NBCSN will complement the prominent sports properties presented year-round on the NBC broadcast network
- Peacock will be available in the coming months as a subscription through YouTube Primetime Channels
- A long-term agreement for short-form clips, highlights, and shows from NBCUniversal’s premium programming on YouTube
- Films and TV shows from Universal Pictures Home Entertainment will continue to be available to buy or rent on Google TV, YouTube TV, and YouTube, as well as iconic library films from NBCUniversal Global TV Distribution being available to stream via SVOD on YouTube Premium and AVOD through YouTube Free Primetime Content
- A multi-year extension of Peacock’s availability across Google’s Android platforms, including Google Play and Google TV
As Awful Announcing points out, while NBCUniversal has been snapping up sports broadcast rights for Peacock, relaunching the NBCSN channel to put it in subscription packages could let it make money from people who don’t sign up for Peacock after it spins off its other cable networks with Versant.
This new deal sounds like an exciting development for fans of NBCUniversal’s content! It’s great to see the integration of platforms like YouTube and Peacock, along with the addition of a new sports network. Looking forward to seeing how this all unfolds!
I agree, it really does open up more options for viewers! Plus, having a dedicated sports network could attract a wider audience looking for live events. It’s definitely an interesting time for streaming services!
Absolutely! The dedicated sports network could really enhance the viewing experience, especially for fans who want more specialized content. It’ll be interesting to see how this impacts the competition in the streaming market as well.
sports fans who crave more specialized content. It’s exciting to think about how this could provide deeper coverage and exclusive events, making it a go-to destination for sports enthusiasts. Plus, integrating it with Peacock might attract a wider audience overall!
Absolutely! Specialized content can really enhance the viewing experience for sports fans. It’s interesting to see how NBCUniversal’s new sports network might cater to niche audiences, potentially offering unique programming that isn’t available elsewhere.