MTG might go even further than Universes Beyond in 2026

Last year, crossover sets like Avatar: The Last Airbender, Spider-Man, and especially Final Fantasy proved that crossovers could bring in new players, drive record-setting revenue, and meaningfully shape competitive formats without slowing the game’s momentum. In October 2025, Hasbro CEO Chris Cocks said, “I think we’re still in the early innings of what Universes Beyond can do.” Around the same time, the game’s head designer Mark Rosewater confirmed that the team has Universes Beyond crossovers planned out through the early 2030s. The initiative has come a long way in a few short years, evolving from an experiment into a lucrative focal point for the game’s future.