Just a few days after revealing the first official details about its next console, Microsoft is going on the offensive with a marketing campaign that is direct, to say the least.
Present at GDC 2026, which runs from March 9 to 13, Xbox has refocused its communication around Project Helix, its future home console. Whether on the manufacturer’s booth or on promotional posters, we can read that “The future of Xbox starts now”. The company is clearly presenting its desire to “Build for what’s next.”
Xbox seems to be completely refocusing its communication on consoles ahead of the launch of “Project Helix”, which could take place in 2027. Other devices such as the Xbox Series X|S, the ROG Xbox Ally, and smartphones have not been forgotten.
