Micron leaves SSDs and RAM for consumers’ business, and the Crucial brand will disappear

Here’s a real bombshell in the world of hardware! The American IT company Micron has decided to leave the consumer market for SSDs and RAM.

As a result, the Crucial brand will simply disappear. Product distribution will continue until February 2026. Warranty service and technical support will still be provided. Micron now wants to refocus its strategy on more important sectors, particularly data centers and, of course, artificial intelligence.

This decision is likely to cause DRAM prices to rise once again, as one of its main players is withdrawing from the market.

“Micron Technology, Inc. (Nasdaq: MU), a leader in innovative memory and storage solutions, today announced its decision to exit the Crucial consumer business, including the sale of Crucial consumer-branded products at key retailers, e-tailers and distributors worldwide.

Micron will continue Crucial consumer product shipments through the consumer channel until the end of fiscal Q2 (February 2026). The company will work closely with partners and customers through this transition and will provide continued warranty service and support for Crucial products. Micron will continue to support the sale of Micron-branded enterprise products to commercial channel customers globally.

The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments. Thanks to a passionate community of consumers, the Crucial brand has become synonymous with technical leadership, quality and reliability of leading-edge memory and storage products. We would like to thank our millions of customers, hundreds of partners and all of the Micron team members who have supported the Crucial journey for the last 29 years.

This decision reflects Micron’s commitment to its ongoing portfolio transformation and the resulting alignment of its business to secular, profitable growth vectors in memory and storage. By concentrating on core enterprise and commercial segments, Micron aims to improve long-term business performance and create value for strategic customers as well as stakeholders.

Micron intends to reduce impact on team members due to this business decision through redeployment opportunities into existing open positions within the company.”