In Brief
MARBLEX, a Netmarble subsidiary focusing on blockchain, collaborates with Microsoft to advance Web3 gaming.
A Memorandum of Understanding (MOU) was signed on October 15 in Seoul, targeting the integration of AI and blockchain into gaming.
The partnership introduces “Accelerator,” a program aimed at enhancing the technical infrastructure of Web3 gaming.
Strategic Alliance to Enhance Web3 Gaming
MARBLEX, a blockchain-oriented subsidiary of the gaming giant Netmarble, has entered into a strategic partnership with Microsoft, focusing on the enhancement of Web3 gaming technologies. This collaboration, formalized through an MOU signed on October 15, 2025, in Seoul, brings together MARBLEX CEO Hong Jin-pyo and Microsoft Korea’s Head of Gaming Business, Min Ju-hong. The partnership is poised to develop a stronger technological foundation and expand the global footprint of Web3 gaming platforms.
Integration of Cutting-Edge Technologies
The collaboration aims to incorporate Microsoft’s advanced AI technologies, including Copilot Studio, Azure Open AI, and the broader Azure suite, into MARBLEX’s Web3 gaming platforms. By integrating these technologies, the partnership seeks to not only improve the gaming experience but also to bolster the MBX ecosystem that developers use within the Web3 space.
To solidify their advancements in technology, MARBLEX and Microsoft will introduce “Accelerator,” a support program designed to enhance the blockchain gaming environment. This initiative will provide the necessary technological support and innovation, focusing on scalability and continuous environment enhancement, leveraging expertise from both companies in AI and blockchain.
Aiming for Industry Leadership
The collaboration is designed to redefine and set new benchmarks in the Web3 gaming market. “By combining MARBLEX’s blockchain expertise with Microsoft’s AI solutions, we aim to spearhead significant advancements in the gaming industry,” stated Min Ju-hong, underlining the commitment to progress in the industry.
MARBLEX and Microsoft are determined to initiate a new era in the gaming sector by merging cutting-edge technologies to forge a more robust and expansive gaming ecosystem. This strategic move is expected to significantly enhance both game development and the player experience, marking a notable step forward in the technology-driven gaming landscape.
