If you pick up a new video game every few months, you are in the minority for US players. That’s because roughly 63% of American gamers buy a maximum of two games annually, according to research firm Circana. Taken further, 33% of the market overall doesn’t even purchase one new title per year.
Circana senior director Mat Piscatella shared these purchasing frequency nuggets on Bluesky. They’re part of the company’s Q3 2025 Future of Games report. “Hyper enthusiast, price-insensitive players are really keeping things going, especially in the non [free-to-play] gaming space,” Piscatella said.
Hyper enthusiast, price-insensitive players are really keeping things going, especially in the non f2p gaming space. According to Circana’s Q3 2025 Future of Games, only 4% of US video game players buy a new game more often than once per month, with a third of players not buying any games at all.
— Mat Piscatella (@matpiscatella.bsky.social) October 2, 2025 at 12:54 PM
The data states that only 4% of US players buy more than one game monthly. People who pick up one title per month account for 10% of the market, while 22% grab a game every three months.
Interesting insights! It’s surprising to see how few games most players actually buy each year. This really highlights the changing landscape of gaming habits.
is a great point! It really highlights how the gaming market might be shifting towards more digital content and subscription services, where players can access a wide variety of games without needing to purchase them outright. This could change the landscape of gaming purchases in the future.