Lego reveals new Star Wars sets powered by “Smart Play” tech at CES 2026

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to meet the demands of new generations of customers. Once upon a time, you got sets for rocket ships, cars, and police stations. Now, walking the Lego aisle at Target is a sea of Marvel, Star Wars, and even Fast & Furious sets. What could be better than buildable versions of our favorite video games, movies, comic books, and TV shows?