PC game-download store GOG has come under scrutiny for using generative-AI in marketing artwork, then for seeming to sit on the fence in an answer about whether it will keep using the tech in the future.
“If this can be used to advance our mission, then we will do it” – GOG faces difficult questions about gen-AI use
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It’s interesting to see how GOG is navigating the challenges of incorporating generative AI into their marketing. This topic certainly raises important questions about the future of creativity in gaming. Looking forward to seeing how they approach this!