“When we first started, there was a shooter genre, and there was a subgenre within that which was battle royale,” says Taeseok Jang, Krafton’s head of the PUBG IP franchise group, as we talk on an upper floor of one of the Korean publisher’s many gleaming offices in Seoul. “But now it’s become its own genre – and there’s a shooter genre that’s kind of a subgenre to battle royale.”
