Hasbro CEO Chris Cocks hasn’t had the smoothest run since taking over the company in 2022. But the CEO says the toy giant’s next act is clear: More video games–and no generative AI in some of its franchises, especially on the video game front.
Speaking on Decoder with Nilay Patel, Cocks discussed a slew of topics, including tariffs and how they’re affecting everyone, especially amid layoffs, and how he wants to lean harder on digital games built around its most valuable properties.
Cocks joined Hasbro in 2016 after a stint at Microsoft to run Wizards of the Coast, the division behind Magic: The Gathering and Dungeons & Dragons. Those brands remain central to Hasbro’s gaming push, which includes major investments and new projects like the sci-fi RPG Exodus from Archetype Entertainment.
