Circana released its monthly sales report for November today, shining a light on how the North American video game business is performing. Hardware sales had a particularly difficult month, with sales falling 27%, from $949 million in November 2024 to $695 million in November 2025.
November 2025 represented the lowest hardware spending total for a November month since November 2005 ($455 million). A total of 1.6 million game hardware units were sold in North America for November 2025, and that’s the lowest since November 1995 (1.4 million units).
While total unit sales dropped, the average price paid for a new game console reached a new record high for a November month, rising to $439, up 11% compared to November 2024. The higher average selling price is connected to the price increases that companies like Sony, Nintendo, Microsoft, and others have implemented this year due to tariffs and other factors.
