With the reveal of Halo: Campaign Evolved arriving next year for consoles and PC, developer Halo Studios has come forward to say that, while no one on the development team was required to use generative AI, they’re not opposed to using it as the “tool” that it is.
In an October 24 interview with Rolling Stone, executive producer Damon Conn and game director Greg Hermann spoke about the development of Halo: Campaign Evolved. When asked whether Halo Studios used AI in any capacity, whether that be retouching assets or rebuilding environments, Conn explained that AI can streamline workflows, but people create the games.
“I want to be very clear … People are creative. People make games. AI can improve workflows. It can do things for the game,” Conn said. “But I want to be very specific and clear that the people are the ones who are creating the game, and there’s an opportunity to improve a workflow, or something along those lines, we’ll look at it again. It really should be additive to the creation of a game.”

